Frequently Asked Questions

 Marketing is a crucial tactic used to prove your company’s worth to the consumer. The goal of strategic marketing is to convince the consumer your company is worth spending money on. According to Nielsen’s Global Trust in Advertising Survey, about 92 percent of consumers trust family and friend recommendations, proof that effective marketing will have a ripple-effect impact and help businesses succeed. This is your Answer section. Use it to answer the question and to emphasize why a customer should choose you instead of a competitor.

• Engagement. Businesses need to engage customers, and marketing helps make this possible. Engaging customers does not only involve pushing offers, but giving the customers useful information about the business and its products.
• Communication. Marketing helps customers learn about new services and products when they are introduced, and their value and usage. Communication makes this possible. Communication through social media posts or email marketing creates brand awareness and helps businesses stand out among their competitors.
• Sales boost. Marketing involves different methods of promotions for a sales boost. When a product is advertised, the chances of it selling is increased. Marketing helps convince buyers to try a product to see if it works for them, leading to a purchase and a happy customer.  
• Business insight. Marketing provides business insight into the target demographic. This way, marketers can understand their needs and provide them with solutions or a seemingly personalized experience. It also helps businesses establish the messages that convince their target audience.
• Creating revenue. Most businesses start small and are cash-strapped. In this case, their options are limited. When marketing strategies generate revenue opportunities and more customers, this will increase the options for such businesses. With options, the business can enter into new markets or expand its brand.